Multi Sales Area Best Practice

When offering guest ordering journeys through multiple sales areas we recommend our best practice guidelines are follow to provide guests with the best possible experience.

Do ask the customer a suitable question

The Sales Area Selector screen has been designed to mimic the type of question a member of staff would ask and it plays an important role in humanising the interaction on this screen.

Do give sales areas simple one-line names, that are easy to understand

The guest should be able to recognise the area that they are in by its associated image as well as a customer facing name and not the operational one.

Do give sales areas a unique image that accurately represents the physical space that the Sales area operates in

The guest should be able to recognise the area they are in by visually comparing the image to their surroundings to give them confidence they are selecting the correct area.

Don't the same image for all sales areas

By applying the same image, it causes customer confusion as to which is the right area to select.